Research and Planning: Time Management

To have a sense organisation within our group we have created a time management

 calendar to allow us to manage our time well and effectively.  We have placed events such as filming,updating blogs and editing on selected days we wish to complete the tasks. The advantage of following the calander will allow us as a group to easily communicate and be prepared for the tasks ahead.  This is the upcoming tasks we wish to complete this month:

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Research and Planning: Location

Our results from the pitch feedback suggested that our idea for the music video was advantageous but the location we wanted to use was too ambitious. As a group we had to think of a location that was easily accessible and allowed us to re-shoot parts if we needed to do so. We still wanted to use the idea of friends hanging out and having fun as a group.  We came up with the idea of a group of friends wanting to go camping and we are still going to document the journey on how they are getting there as our pitch feedback said this will be a successful idea within the music video. 

  We decided on using a local location High Vinnalls as it is the perfect location for the concept of the music video. We selected on this location was we feel it has good open space and a variety of settings within the location.  I have taken several photographs presenting the settings we wish to use within our music video. We selected this settings because we felt they would match the theme of our video and shows a clear concept of camping. We selected quiet areas because we don't want members of the public interfering with our music video as we want the main focus to be on the cast.

I feel the pitch feedback has allowed us to look back and reflect on our idea to allow us to reach maximum potential.

Our chosen location represents a common redudant feature, we feel we have selected a common location used within the Indie genre.

Research and Planning: Audience Profile

Audience Profile:
Demographics: C2-E 
Psychographics: Explorers- SEEKS DISCOVERY 
Education: College students, Uni students and young adults 
Age: 17-22 years old
Gender: Female and Male 

The target audience follow an artistic and creative lifestyle, they will be studying creative art subjects such as photography, graphics and music within higher education.  They wish to seek an creative profession after finishing higher education and don't wish to follow an average office job that doesn't allow them to express their individuality. They obtain a series of hobbies such as photography, music, graphic design, and fashion design. Within these hobbies they wish to led to careers to allow them to show their artistic and creative lifestyle.

Our target audience have a laid back indie style combined with a vintage style. Within the indie style the audience take care when choosing fashion choices but still obtain the laid back look which reflects their personality and age. Our target audience have a loyalty to brands but also they wish to support independent fashion stores to allow them to have unique pieces of clothing to allow their fashion choices to not always follow the crowd. Our target audience have loyalty to brands such as Vans, Topshop, Topman, Urban Outfitters and The Urban Apparel.
The male audience within our genre usually follow a baggy designed t-shirt, denim jacket/ hoodie and skinny jeans which enable them to express their laid back attitude towards fashion. The female audience fashion style follows a indie laid back style combined with vintage twists. They involve vintage twists within their fashion style as it adds casual designed elements within their fashion choices and adds an individual style to them. Their usual look consists of oversized jumpers and skinny jeans followed by Van Canvas Authentic shoes,

They seek discovery and intend on encountering on different activities to keep themselves entertained. Our target audience get bored easily and intend on keeping themselves entertained with variety of different medias. They enjoy purchasing and playing app games for their smart phones and tablets and enjoy challenging their friends on the games. Our target audience enjoy socialising with their friends via social networking sites such as Twitter and Facebook.  Within the social networking sites they enjoy uploading pictures of their outings and social events they have encounterd on.  They also like to see what events are going within their social group and keep up to date with friends. Our target audience enjoy watching new released films at the cinema, they usually like to watch comedies but occasionally like to watch the horror genre. They enjoy films such as The Boat That Rocked, The Hangover, Happy Gilmore and Zomieland.  I have created a mood board representing some of the target audiences interests, fashion style and brands. 

Research and Planning: Storyboard

Research and Planning: Pitch Feedback

Pitch Feedback from AbbieYapp

From this pitch feedback I have learnt that our audience have a clear understanding on the indie genre we wish to present within our music video. The feedback suggested that the road trip to the beach may not be achievable as we thought it would be. As the feedback was spilt choice to whether whether the idea was achievable or not as a group we decided to change the location we would travel too.

Research and Planning: The Pitch

The Pitch on Prezi

Research and Planning: Moodboard

I have created this mood board to show the various elements we wish to include within our video. In the moodboard I have depicted the various elements that shall appear. For example in our video we wish to include the theme of a road trip to the beach where people will gather and have a bonfire. 

Research and Planning: Andrew Goodwin's Theory

Research and Planning: Functions/ Purpose of Music Videos Moodboard

Research and Planning: Artist Permission

In my group we have selected to use a song called 'Cala Cola' performed and written by The Miracals.  We have sent a message via Facebook to ask the band's permission to use the song for our music video.